The new offices signal MGA Entertainment’s expansion across its team and distribution reach in a key region.

MGA Entertainment (MGAE) has announced that it will now assume direct representation and sales for its entire portfolio of key products in southern Europe.

“I’m excited to announce that MGAE has opened offices in France, Italy and Spain,” said Isaac Larian, CEO and founder of MGA Entertainment. “MGAE continues to see significant growth in our international territories, and this new strategic direction will help to deepen our reach and bring us closer to our business goals while also providing direct support to retailers in the region.”

The local offices will be run by experienced leaders Mila Gonzalez (former sales and marketing director for Bandai) for Iberia, Thierry Thivolle (former managing director for Schleich and Melissa & Doug) in France, and Filippo Agnello (former country manager for Mattel) in Italy.