Tobias Eberlein, international sales manager, spoke exclusively to Toy World about what the company offers. 

Tobias Eberlein

Educational toy specialist TopBright is poised for further international growth following success in China and the US, and the opening of its new German office. Founded in 1989 in Hangzhou, China, TopBright has specialised in educational toys for more than 30 years.

“TopBright is committed to providing eco-friendly and educational toys for children up to six years of age,” Tobias told Toy World. “At the moment we own two brands that provide holistic solutions encompassing toys, videos and curriculum content which aids the development of scientific thinking. More brands are currently under development. To support our eCommerce customers, we’ve developed strong and systematic marketing campaigns that have already proven successful in the US and China. These campaigns can be localised for UK consumers. A variety of images, videos and other marketing assets are also available.”

Having seen success on Amazon, TopBright is now looking for a ‘passionate’ distribution partner that wants to work with the ambitious and growing company over the coming years. Plans to open a German warehouse in January 2021 are in the pipeline, which will support TopBright’s distribution partners and guarantee fast and uncomplicated availability of goods throughout Europe. Tobias adds: “We’re also developing a number of launch campaigns for new products to firmly cement them in the marketplace.”

To find out more, click here to read the News Analysis piece from the September issue of Toy World or visit the website: www.TOPBRIGHTtoys.com. For further information, Tobias is happy to answer all questions personally – email eberlein@topbrighttoys.de.