The GIFs Gone Live app brings the Oh! My GIF toys to life by scanning AR cards to create digital GIFs.

Moose Toys and Gameloft for brands are partnering on the Oh! My GIF: GIFs Gone Live App, a new digital tool that allows consumers to extend their experience with the Oh! My GIF brand, created by Moose.

Using AR technology, the GIFs Gone Live app brings the Oh! My GIF toys to life by scanning AR cards to create digital GIFs of the tangible Oh! My GIF toy they have just collected. The app also allows children to show their creativity and emotions by customising their own videos and pictures with over 50 fun animated GIFs. They can also stay connected with friends and family through the app which allows them to share their favourite digital GIFbits through messaging apps.

Gameloft brought its 20-year expertise and know-how in mobile gaming to this new app, which comes from a partnership with Moose toys to meticulously create a 100% safe and family friendly solution.

“Moose is super excited for kids to start collecting Oh! My GIF and playing with the GIFs Gone Live App, which adds a whole new dimension to the play experience of our newest collectable brand. Gameloft was the perfect partner to collaborate with on this app, with their expert knowledge in this field and their ability to deliver a 100% controlled and safe solution for our consumers,” commented Alysha Curtis, global brand manager at Moose Toys.

“It was a real pleasure to work with Moose Toys on a project that merges reality and digital worlds,” said Thierry Lecat, managing director at Gameloft creative agency. “We leveraged our 20 years of expertise in mobile entertainment to create an innovative, immersive and fun experience, aligned with both Moose Toys and Gameloft’s values of safety and quality.”

This app is available on the App Store and Google Play Store.