Smiffys’ has promoted Sharon Poulter to licensing and marketing manager, whilst Chris Isitt has been appointed as licence consultant. 

Dress up manufacturer and supplier Smiffys has announced the promotion of Sharon Poulter to the role of licensing and marketing manager, as well as the appointment of Chris Isitt as licence consultant.

In her prior role of marketing manager, which she held for three years, Sharon worked closely with the licence team and licensors developing marketing plans, including promotions and advertising. In her new role, Sharon’s extra responsibilities will extend to the day to day management of the licence team and development of the portfolio, supporting Dominique Peckett, director of product and marketing.

Dominique commented: “Sharon’s marketing experience combined with her management skills and product knowledge make her an excellent addition to our licence team. We have ambitious plans and are looking forward to bringing even more characters to life in 2021.”

Smiffys’ has further engaged Chris Isitt to consult with them on various aspects of the companies growing licence portfolio and business for EMEA.

“We are delighted to be working with Chris, who has over 21 years of senior management experience in the industry and is universally respected. We look forward to Chris’ input in this exciting phase for our business in, what is already, a different industry landscape,” Dominique added.

Chris said: “Smiffys has exciting and aggressive plans coming out of the initial stages of the pandemic and I am delighted to have them as a client and help achieve the company’s goals.”

Smiffys’ licensed portfolio features over 90 properties from leading licensors, including Acamar Films, Hasbro, Mattel, Penguin, Roald Dahl, Sony, Universal and Viacom Nickelodeon.