Joining a growing roster of Numberblocks & Alphablocks licensees, Trends UK will be launching branded ELAs later this year.

Larkshead Licensing, Alphablocks Ltd UK appointed licensing agency, has signed Trends UK as the licensing partner for hit pre-school brands Numberblocks and Alphablocks for the Electronic Learning Aids category.

Trends is known for developing a growing portfolio of innovative, award-winning pre-school electronic learning toys based on popular licensed characters.

“We are delighted that Trends UK has joined the ever expanding Numberblocks and Alphablocks licensing programme,” commented Clare Piggott, Larkshead’s licensing director.

“It seemed such a natural fit to partner with Trends to develop ELAs with the BAFTA award winning Numberblocks and BAFTA nominated Alphablocks,” she continued.  “We have high hopes for these new products, which will offer little learners lots of lovely, engaging gameplay using number and word magic”.

Lindsay Hardy, marketing director at Trends UK added: “We are excited to be partnering with these incredible brands whose essence encapsulates fun and learning, combined with high quality animation and story-telling.”

Numberblocks and Alphablocks series both air on CBeebies & BBC iPlayer in the UK, as well as globally on their respective official YouTube Channels with a combined 1.8b lifetime views. The series also both air on Netflix globally (excluding UK, Africa, Israel and China).

Details of the new products will be available in due course on the Trends UK website.