The latest issue of Toy World Magazine – the April 21 edition – is out now and available to read online.

This month’s edition includes an exclusive interview with new ‘entertainment commerce’ platform, OOOOO, and we hear about how this unique proposition plans to shake up the toy market. We also interviewed Exploding Kittens about the company’s plans for 2021, talked to HTI about its new Fleetwood-based bubbles facility, and heard about Geomag’s latest sustainability initiatives, Flair’s launch range for Blues Clues, and how Zuru’s 5 Surprise Mini Brands range is developing.

There are in depth category features on some of the market’s most successful and competitive categories; namely Pre-school, Games & Puzzles and Collectibles, as well as regulars Talking Shop, Letter from America, NPD Insight, Allegedly and the latest BTHA Briefing.

In Touching Base, leading suppliers tell us how they have found preview season and how they are supporting retailers.

As well as all the latest industry, people, marketing and licensing news, the issue also features expert columns from Generation Media on using live data for marketing and KidsKnowBest on recent research into kids’ friendships, as well as the popular Fresh section featuring the very latest product introductions to the market.

To read the April issue, click here.