The webinar series supports exhibition planning, giving companies valuable advice on presenting products and innovations as well as on networking with retailers and buyers.

The next Spielwarenmesse approaches, and exhibitors, trade visitors, buyers and media representatives are already planning for the event. To ensure that first-time and established exhibitors are well prepared for the toy fair, which opens its doors in Nuremberg from 2nd-6th February 2022, organiser Spielwarenmesse eG is offering its new Fit For Fair webinar series from 9th June.

The Fit For Fair webinars provide potential and registered exhibitors with important tips for a ‘perfect exhibition appearance’. Drawing on its experience in staging and marketing trade fairs, the Spielwarenmesse team is using this new service to support firms as early as possible during the planning phase. The live webinars last around 45 minutes and will be offered in English and German. Afterwards, the webinars will be available on demand at www.spielwarenmesse.de/en/fitforfair.

Participating companies will have access to important information on topics such as the Hygiene Concept at Spielwarenmesse 2022, Special Areas, visitor marketing and the supporting programme. And in September, they’ll be able to learn everything they need to know about the new platform Spielwarenmesse Digital and how to use it to their advantage before, during and after the fair.

Basic Needs, a live webinar specifically designed for newcomers, covers the fundamentals of showing at the fair for the first time. Besides numerous tips for the perfect exhibition appearance, the webinar also sheds light on the services offered by the Spielwarenmesse, its various service providers, StarterPackages, and the city of Nuremberg. The other webinars in the Fit For Fair series explain the full offering available at Spielwarenmesse 2022.

“The webinars are an excellent way to get ready for the next Spielwarenmesse,” stated Ernst Kick, CEO of Spielwarenmesse eG. “Exhibitors attending the webinars will receive extra help over and above our existing services, with everything from stand construction to digital opportunities and marketing measures.”

Further details can be found at www.spielwarenmesse.de/en/fitforfair. Companies wishing to show at the Spielwarenmesse for the first time can register at www.spielwarenmesse.de/en/application until 31st July 2021.