The pavilion will welcome more global brands and toys to NYC when it is staged at the Toy Fair for the first time.
Toy manufacturers will be able to take advantage of a new World of Toys Pavilion at Toy Fair New York 2022 after show organisers The Toy Association announced a partnership with exhibition service provider Spielwarenmesse eG.
The World of Toys Programme by Spielwarenmesse eG gives manufacturers easy access to international toy markets, and next year the popular format will arrive in the US for the first time. The Toy Fair New York 2022 is being held at the Jacob K. Javits Convention Center from 19th-22nd February, opening its doors soon after the Spielwarenmesse in Nuremberg which runs from from 2nd-6th February.
Spielwarenmesse eG’s World of Toys programme offers a hassle-free platform for exhibiting at international industry events, providing companies with access to global markets and retailers. Exhibitors in the World of Toys Pavilion at Toy Fair New York will receive comprehensive support in organising their attendance at the marketplace, including a ready-made booth with basic furniture and fixtures. The service package covers initial planning, organisational and marketing services, and on-site support. The 2,153sq ft pavilion will be housed in a central location on Level 3 of the Javits Center.
“Toy Fair New York is a world-renowned, international marketplace celebrating its 118th year and we are eager to welcome even more new global brands and innovative toys from all over the world,” said Steve Pasierb, president & CEO of The Toy Association. “This opportunity leverages the newly expanded and renovated Javits Convention Center that will house the World of Toys Pavilion, along with many more show enhancements. We are thrilled to offer buyers, media and all attendees an even more enriching global experience at Toy Fair New York ’22 thanks to the addition of the pavilion.”
Commenting on the growing World of Toys family, Ernst Kick, CEO of Spielwarenmesse eG, stated: “We’ve been following developments in the US for several years and have also conducted a survey among all our regular customers which generated a very encouraging response. Now that the contract has been signed, we’re finally in a position to support exhibitors wanting to access the US market.”
Manufacturers interested in taking part can book a space in the World of Toys Pavilion at Toy Fair New York until the end of October. For details, contact Martin von Vopelius (m.vopelius@spielwarenmesse.de) at Spielwarenmesse eG.
For more information about Toy Fair New York, visit toyfairny.com. You can also visit toyfaireverywhere.info, a global B2B eCommerce platform, connecting toy manufacturers and buyers all year round.
