Toynamics UK & Ireland has appointed Mark Morgan as new area sales manager South to grow and develop the company’s business in the region.

Mark Morgan

Having undergone a major rebrand at the start of last year, Toynamics UK & Ireland enjoyed double digit growth in its first full year of trading and continues to go from strength to strength.

Mark will handle sales for the Toynamics brand portfolio of Hape, Skip Hop, Timio, DinosArt, Nebulous Stars and Nanoblock across the infant toy category, with a broad selection of lines, from wooden to music, role play, outdoor, ride-ons, games, puzzles, tech, stem and bath toys.

He comes with a wealth of experience in the infant games and wooden toy market and across the retail sector, with contacts ranging from Toymaster to AIS and Tillington Group members, as well as multiple garden centres.

Mark joins Toynamics from University Games, where he was responsible for selling family board games, gifts, and puzzles. Previously Mark worked for Juratoys across the Janod, Kaloo and Alex brands.

David Allan, MD at Toynamics UK & Ireland, said: “We are delighted to be expanding the Toynamics sales team. As area sales manager, Mark will be focused on growing our business in the South with our independent accounts, as well as developing new business across our ever growing and exciting brand portfolio.”

Toynamics has massively improved its structure over the past few months, with developments including the appointment of Playtime PR, a new sales team, new products which have been freshly categorised, and the addition of new brands that the company says will give it a firm foothold in new and expanding categories.

Mark can be contacted via mark.morgan@toynamics.co.uk.