The Toy Business Forum will host experts who will highlight trends and explain how the trade can adapt to current marketplace challenges.  

The Spielwarenmesse provides exhibitors and visitors with first-hand knowledge via The ToyAcademy programme, which offers practical talks on current industry themes. From 2nd-6th February 2022, further expertise will be shared through the Toy Business Forum, where interesting and informative presentations will be available each day on current topics pertinent to the toy trade.

Situated in Hall 3A, attendees can enjoy Toy Business Forum lectures free of charge with no registration required. Topics at the forthcoming Spielwarenmesse will focus on digitalisation, retail trends and developments in the toy market, as well as sustainability and marketing.

“The toy industry will at last be meeting up in person again in Nuremberg at the beginning of February,” explains Christian Ulrich, spokesperson for the Executive Board at Spielwarenmesse eG. “At times like these, it is more important than ever for those involved in the market to seek out innovative information through specialist presentations.”

The full Toy Business Forum programme will be available from mid-November on the website at www.spielwarenmesse.de/en/toybusinessforum. Simultaneous interpretation into English or German will be available for all presentations.