The release of the new electronic maths learning toy will be followed in the summer with Alphablocks Phonic Fun.

Trends UK has announced the launch of  Numberblocks Number Fun, the electronic learning toy based on the award-winning Numberblocks TV series.

Packed with interactive activities to develop numeracy, Numberblocks Number Fun helps kids learn how numbers work and develop key numerical skills while having fun with their favourite award-winning Numberblocks characters.

They can play with the 10 different interactive Numberblocks to complete eight activities and key skills can be mastered with every adventure, including addition and subtraction, comparing numbers, sequencing, colour recognition and fine motor development.

Numberblocks teaches children how numbers work with fun characters and engaging narratives outlining basic maths skills including adding, subtracting and number recognition. While the brand originated in the UK, it has been a big hit worldwide and the education-rich content is now viewed by millions of children across 52 countries. With 120 episodes available and over 4m subscribers on YouTube, the channel generates nearly 245m views per month.

Trends UK will follow the Numberblocks launch with the introduction of Alphablocks Phonic Fun for summer 2022 and marketing, social media and PR campaigns will support the brands from launch to Christmas.

Lindsay Hardy, marketing director at Trends UK, said: ”We are very excited to launch the new Numberblocks and Alphablocks electronic learning toys. Numberblocks and Alphablocks are incredibly popular in schools and at home with huge followings on social media. With our new ELAs, fans will now be able to enjoy interactive learning experiences at home.”

Joe Elliot, director of Alphablocks and creator of the Numberblocks and Alphablocks brands, said: “Numberblocks is going from strength to strength, helping millions of young children worldwide fall in love with numbers. A big part of our multisensory learning mission is letting kids get hands-on and interact with the Numberblocks — and Trends has knocked it out of the park with this smartly designed ELA that puts the number fun right in the hands of children. It’s packed with engaging ways to explore numbers and build key skills and is a perfect example of how kids can get excited about learning and learn through play.”

For more information contact call +44 (0)1295 768078, email salesadmin@trendsuk.co.uk or visit www.trendsuk.co.uk