Hunter Price gave buyers a sneak peek earlier this year at Spring Fair and has now confirmed that Little Timbers will hit the UK market for spring/summer 2023.

This year Hunter Price International is unveiling a number of new and exciting in-house brands. The company says its latest launch is set to make a big impact: Little Timbers is an innovative wooden role play brand, blending premium design with great value.

Aiming to encourage pre-school children to create, explore and play, the Little Timbers debut collection, launching this spring/summer, includes innovative shape sorters and stackers, pound & tap, shaped puzzles, wooden trucks & trains, car tower and marble tree drop.

Hunter Price is dedicated to considered product development and Little Timbers aligns perfectly with the business’ sustainability goals. Using responsible and sustainable materials for both product and packaging, the products will be created with FSC sustainable wood and plastic free, recyclable packaging across the range.

Richard Belford, Toys & Activity sales director at Hunter Price, explained: “There’s a real feel-good factor about Little Timbers and we’re really excited about the brand’s potential. We want Little Timbers to become a go-to brand for creative play, so we’re striving for excellence across the board. From sustainable sourcing to innovative and engaging products which are built to last, we will offer great value for the consumer.”

Little Timbers will be supported with a full trade and consumer marketing campaign to drive awareness, engagement and sales.

For more information on Little Timbers, email sales@hunterprice.co.uk.