Billed as a new plush brand with purpose, Eco Planet Pals is the latest brand developed by Hunter Price International.

Eco Planet Pals, a new plush range, has been launched by Hunter Price International as the company strives to deliver on its sustainability goals.

All products are made from recycled plastic bottles, with the brand aiming to be a ‘gentle introduction to how we can be kinder to each other and the world around us’. Eco Planet Pals has a strong yet simple educational message about how products can be recycled and re-used. To date, over 1m bottles have already been re-used within the debut collection.

For the brand-new plush collection, which is available now, Hunter Price has established four key themes; Underwater, Safari, Woodland and Arctic.

Via its packaging and marketing strategy, Hunter Price will bring the brand to life with creative and educational content which compliments the themed plush characters. Kids can choose from characters including an elephant, giraffe, penguin and whale, as well as Hugo the bear.

Richard Belford, Toys & Activity sales director at Hunter Price, explained: “We want Eco Planet Pals to be known as more than just a plush toy brand. We wanted to have a simple and effective message around how we can re-use everyday products, so we’ve created a family of characters to help tell the story of how we can all do our bit to help the environment. All the packaging will also be FSC accredited and will contain key messages about the characters, which will help engage and educate the consumer on caring for the planet.”

To arrange a visit to the Hunter Price showroom, or for more information on Eco Planet Pals, email sales@hunterprice.co.uk.