NEWS

Toy World swells editorial team

Published on: 16th August 2022

Suzie Sparkes has joined Alakat Publishing as editorial assistant and staff writer, working across Toy World and Licensing.biz.

Toy World is pleased to welcome Suzie Sparkes to the team as Alakat Publishing goes from strength to strength. Suzie joins the company from Gameplan Europe, a consultancy directed towards child related consumer markets throughout Europe.

Suzie worked as a research consultant at Gameplan, a wide ranging role which has given her a broad range of skills and invaluable experience of the toy industry, both of which she will be able to put to good use at Toy World and Licensing.biz.

Suzie’s varied career to date encompasses research, admin and proofing, customer service, sales support and pan European operations. As operations manager EMEA at Kodak Ltd, she was responsible for the operations and logistics of a $60m subsidiary of the company, and also worked in several other roles.

Working in research for the toy industry at Gameplan, Suzie has come to know Toy World’s esteemed publication well. “Having read Toy World for the last four years as part of my research, I am delighted to now be part of the team putting it together,” she commented.

Publisher John Baulch addded: “We are pleased to welcome Suzie to the team. The continued success of Toy World, plus our recent acquisition of Licensing.biz means that we are busier than ever, and an extra pair of hands will be a welcome addition to all concerned. I’m sure that Suzie’s varied skillset, her positive attitude and the industry knowledge she has gained while working at Gameplan will stand her – and Alakat – in great stead as we continue to produce our market leading toy industry title, Toy World, and work more extensively with the licensing industry on Licensing.biz.”

Suzie joins Rachael and Sam on the editorial team and can be contacted on suzie@toyworldmag.co.uk.

To find out more about our plans for Licensing.biz, contact John Baulch on 07932 651207 – john@toyworldmag.co.uk  and for advertising enquiries, contact Mark Austin on 07710 532952 – mark@toyworldmag.co.uk.

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