NEWS

MGA signs multi-year agreement for Armored Saurus

Published on: 17th August 2022

MGA will develop a range based on on Armored Saurus in an agreement which includes distribution of the new series along with toy and merchandising rights.

MGA Entertainment and Daewon Media, a South Korean cultural content company specializing in character and animation related media, have announced the signing of a multi-year, worldwide agreement for MGA to develop, produce and distribute a new video series based on the hit show from Daewon, Armored Saurus.

The show mixes visual effects (VFX) and live action. In addition to distribution rights (outside of South Korea, Japan, and China), the deal includes toy and merchandising rights. The global launch of the newly re-imagined brand, content and product is projected for 2024 in North America, Latin America and Europe.

A 2021 South Korean television series developed by Daewon Media, Armored Saurus is the story of armoured dinosaurs with mechanical powers and their trained pilots, who fight against extraterrestrial invaders that are set on destroying Earth. Season one of the re-envisioned series is planned to be 13 half-hour episodes and will include updates to the existing VFX and live action as well as updated storylines to appeal to a global audience.

“MGA continues to explore partnerships like this one as part of our growing entertainment focus and this agreement with Daewon Media is a big step in bringing fresh, innovative children’s content and products to a broader, global audience,” said MGA Entertainment founder and CEO Isaac Larian. “We are eager to begin work on this new, action-packed series and accompanying toys and licensed products to introduce kids around the globe to the Armored Saurus world.”

Dong-Hoon Jung, CEO, Daewon Media added: “We are pleased to announce this agreement, combining our expertise and experience in content creation with MGA’s global business capabilities, experience managing IP in many categories and its global infrastructure. We look forward to accelerating the promotion of toys and other licensed products in 2024.”

RECENT ARTICLES

Online, offline … it’s the Friday Blog!

Exclusive: The latest from Toymaster HQ

Scalextric unveils Harry Potter Ford Anglia 105E

John Adams releases Prime 3D Star Wars puzzles

Click Europe launches TikTok Shop and welcomes new presenter

Imagine8 reveals latest licensed accessories for Bluey and Peppa Pig

Mattel’s PJ Lewis honoured with promotion

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team