In his newly expanded role, Sam will oversee the company’s global inbound and outbound licensing efforts reporting to Judd Karofsky.
Sam Ferguson has been elevated to senior vice president of Global Licensing, Jazwares.
Since joining Jazwares in 2016, Sam has been instrumental in growing the company’s vast licensed portfolio and homegrown intellectual properties consisting some of the world’s hottest entertainment and lifestyle brands. Most recently, Sam spearheaded the successful cross-category global licensing programme for Squishmallows, one of the toy industry’s leading plush brands. Since debuting in 2021, the Squishmallows consumer products licensing programme has expanded exponentially, attracting world-class partnerships across apparel, footwear, bedding, stationery, publishing and more – further cementing Squishmallows as a powerhouse lifestyle brand. Sam’s elevation to senior vice president of global licensing is effective immediately.
“Sam is an absolute rock star who has the passion, commitment, and drive that makes him a true standout within the licensing industry,” said Judd Karofsky, executive vice president, Jazwares. “It’s been a privilege and honour to see Sam’s accomplishments over the past six years, cultivating Jazwares’ licensing efforts around the globe with his unparalleled prowess in executing impactful brand collaborations kids and consumers want.”
Sam will continue his role in identifying up-and-coming licensed properties, managing outbound licensing, brand building and leveraging key trade events around the world including Las Vegas Licensing Expo and Brand Licensing Europe amongst others for Jazwares.
“Being part of the Jazwares success story is something I’m truly proud of and all our amazing talent that authentically brings our licensing efforts to life across the portfolio,” added Sam. “As we further extend our footprint, we will continue to be a world-leading licensee as well as an industry disruptor with our owned IP expanding beyond the toy aisle.”
Sam is a recognised expert within the licensing industry participating on several academic panels as well as serving on the board of Licensing International.
