Spielwarenmesse Digital has now gone live with many different functions, giving the trade even more ways of preparing for Nuremberg Toy Fair.

The business platform, which supplements Spielwarenmesse taking place from 1st to 5th February in Nuremberg, is available now and all year round at digital.spielwarenmesse.de. Interested users can register free of charge and a ticket for the Spielwarenmesse is not required for registration.

One of the new features is the Leadfinder, which facilitates matchmaking between manufacturers and buyers, based on the details contained in the company’s profile regarding type of business, product categories and countries served.

Alongside interactive hall plans, the platform also provides a compact overview of participating companies and their product ranges. The catalogue of exhibitors is readily searchable by company, products, brands and licences, and relevant results can then be saved to a personal favourites list. For communication, various different tools are available including Private Chat, Group Chat and Audio/Video Call functions. In addition, content such as the expert presentations in the Toy Business Forum will be streamed live on the platform and can subsequently be retrieved there on demand.

Active participation in Spielwarenmesse Digital will enhance the ‘Spirit of Play’, that will be brought to life at the Nuremberg Exhibition Centre in February. The trade event champions product variety, new products and innovations and, for 2023, the Spielwarenmesse international TrendCommittee has identified three trends to inspire visitors: Discover!, Brands for Fans and MetaToys.