Just Play has appointed branding and strategy expert Evelyn Mazzocco to lead its new division for building the portfolio of own IPs. 

Global toy company Just Play has appointed branding and strategy expert Evelyn Mazzocco, former general manager of Barbie at Mattel and general manager of Girls Products at Moose Toys, to lead its new division devoted to building the company’s portfolio of proprietary brands.

Evelyn will be influential in driving the company’s long-term strategic goal of creating new wholly-owned intellectual properties. She will be heading up a new, fully integrated team including Product Development, Branding, Packaging and Engineering and will be based in Los Angeles.

Evelyn is a senior executive with over 20 years of experience in the industry and brings vast experience in product ideation and creation, brand marketing, licensing and content. Throughout her career, Evelyn has led top tier brands such as Barbie, American Girl and Polly Pocket, as well as leading new IP creation with brands such as Kindikids and Monster High.

“I’ve always been impressed by Just Play’s commitment to developing high quality and innovative product lines. I’m eager to work with the team to create a portfolio of new and exciting owned brands,” Evelyn stated.

Geoffrey Greenberg, co-CEO of Just Play commented: “Evelyn is an accomplished creative leader who we enthusiastically welcome to the Just Play family. With her wealth of expertise, she’ll be a vital asset to our growing team and tremendously influential as we launch innovative new brands to entertain kids and families around the world.”

To learn more about Just Play’s products, visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (JustPlay).