The perfect opportunity for exhibitors to showcase new lines to buyers, retailers, licensors and media, Toy Fair 2024 will mark the 70th anniversary of the show.

Applications are now open for companies to apply to exhibit at Toy Fair 2024. Taking place between the 23rd-25th January, Toy Fair will once again return to Olympia London, occupying both the Grand and National Halls.

After a successful sold-out show earlier this year, Toy Fair looks forward to hosting another buoyant platform to bring together the industry under one roof. Toy Fair 2024 will welcome toys and games manufacturers and distributors of all sizes, from smaller start-up companies to well renowned brands. It is the perfect opportunity for exhibitors to showcase their new lines to a diverse range of buyers, retailers, licensors and media, as well as the wider industry, whilst making new connections and enhancing current partnerships. Toy Fair 2024 will also mark the 70th anniversary of the show.

To look back and view highlights from a successful 2023 show, click here. or read Toy World’s round up of the event here.

Charlotte Rodgers, Marketing & Licensing manager EMEA at Just Play, said: “London Toy Fair is one of the most important dates in our calendar, offering the perfect opportunity to speak to our valued partners including retailers, licensors, agencies and media, with our range of product to hand to really help bring conversations to life. With less face-to-face meetings in recent years, Toy Fair enables us to present the full product line that everyone can see and touch. Just Play will definitely be back and we are already looking forward to London Toy Fair in 2024.”

Maddi Tiscoe, UK Marketing manager at Moose Toys, said that the ‘buzz at London Toy Fair was unreal’, while B&M Stores’ toy buyer Hayley White told Toy World that she listed more new lines than at any previous show.

Majen Immink, Head of Toy Fair, commented: “We are really looking forward to welcoming the industry back in 2024. Toy Fair 2023 was a great success and we hope to build on this momentum for 2024 and kick-off the business year with a real buzz. We have already been overwhelmed with exhibitor enquiries, so we urge anyone wanting to exhibit to get their application in early.”

Exhibitors who pay their 25% deposit by the 26th April 2023 will benefit from a 3% early booking discount. To view stand package options, costs and to apply, please visit https://www.toyfair.co.uk/register/.

For more information on exhibiting and sponsorship, contact Rebecca@btha.co.uk or call the team on 020 7701 7127.

Visitor registration will open in September on the Toy Fair website.

To keep up to date with the latest Toy Fair news, follow on Instagram and Twitter @toyfairuk.