LICENSING NEWS

The Paddington Bear Experience to open in London’s County Hall

Published on: 29th March 2023

The interactive Paddington experience is presented by The Copyrights Group and Path Entertainment in partnership with Lionsgate, Copyright’s agent for experiences.

The Paddington Bear Experience is the first ever large-scale interactive experience inspired by everyone’s favourite bear to open in London. It will be taking up residence in the iconic County Hall on the Southbank later this year, unfolding across 26,000 square ft, and visitors can sign up for ticket information here.

Audiences will be thrown into the thick of the action as they help Paddington and the Brown family prepare for a special day. A feast for the senses, visitors will step into the world of Paddington and become immersed in some of the most iconic locations, culminating in a Windsor Gardens extravaganza.

The multi-sensory experience incorporates ground-breaking design, live performance and video to capture the hearts of Paddington fans from ages 4-94. Themed food, beverage and retail will also be available.

2023 marks 65 years since the bear from Peru with an appetite for marmalade was first introduced to the world. Paddington is a beloved children’s character, created by author Michael Bond in 1958. Since the date of first publication, the Paddington books, published by Harper Collins, have sold more than thirty-five million copies worldwide.

The popularity of the books has led to numerous adaptations, including television shows and feature films. In 2014, a live-action feature film was released, which was followed by a sequel in 2017, and a third film is now in the works. In 2020, a brand-new Paddington TV series designed for a pre-school audience, The Adventures of Paddington, launched on Nickelodeon, introducing the character to a whole new set of fans.

The Paddington Bear Experience will be directed by Immersive Octopus, written by Katie Lyons (Peaky Blinders: The Rise, Camden Stables Market) and designed by Rebecca Brower (Doctor Who: Time Fracture, West End).

The Paddington Bear Experience is presented by The Copyrights Group, The Path Entertainment Group in partnership with Lionsgate, Copyrights’ agent for experiences.

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