Canal Toys has announced highly-experienced toy industry veteran Neil Bandtock as executive director for the UK and Ireland.

Headquartered in France, and with offices in the UK, US, Spain and Germany, Canal has just celebrated four years of consecutive growth since its initial launch into the UK and Ireland in 2018. Last year’s revenues grew +34% from the previous year while the overall market experienced -3% market decline (Source Circana/NPD).

Neil was brought into the company due to his calibre, with market-leading growth as Canal’s ambition. His responsibilities in this newly-created role will be to strengthen and maintain retailer relationships in the UK and Ireland. He will also manage all commercial and operational aspects in the business and work with the CEO on all key strategic matters to execute a five-year growth plan, which will also include third party distribution products.

CEO Anthony Grimaud said: “We are really proud and excited to have been able to secure such an industry talent. Neil’s reputation in the industry is second to none – this combined with his 35 years industry business acumen should be a game changer for Canal to be able to operate at our very best in the UK and Ireland.”

Neil, whose previous roles include MD at Vivid, Epoch and MGA, commented: “This is a very exciting time to be joining Canal Toys. Our in-house ranges are expanding as well as new distribution partnerships. I am really looking forward to working with Anthony, Patrick and the team to help continue the growth of the UK and Ireland business.”

Canal Toys brands include, Airbrush Plush, Studio Creator, So Slime, So Bomb DIY, Photo Creator, Style 4 Ever and Art Lab.