Mattel’s Barbie brand has revealed a new Dream Boat and new Barbie and Ken Beach Day dolls to play out imaginative stories in the sun.
The Dream Boat playset is decked out with premium details including a pool, slide and two different transformations; Barbie can climb to the top deck to steer the boat and relax in the sun, then slide down into the pool. With a removable top deck for easy play access and six play areas including a bathroom, sun deck, pool and slide, bedroom, kitchen and living room, it is the perfect vehicle for kids to play out beach adventures.
The boat comes with more than 20 pieces including water-themed accessories like fins and a snorkel, as well as extras like an underwater camera, food, drinks and even a boombox. A puppy and dolphin animal friends are also included to accompany Barbie on her high-sea adventures.
As well as the Barbie Dream Boat, the complementary Barbie Beach Day dolls see Barbie and Ken sporting a fresh new Beach Day look, with cute fashion and themed accessories.
To support the launch of the new Dream Boat and Beach Day dolls there will be a full funnel marketing campaign including retailer support starting from June.
