Ranges including LankyBox, Aphmau and Moriah Elizabeth were on show at the pop-culture event, MegaCon, with attendees given the chance to win prizes and goody bags.

Character Options presented an interactive showcase of its Bonkers Toys collectible ranges at MegaCon Live over the weekend.

The Birmingham-based pop culture show attracts increasing visitor numbers from the kawaii and anime fandom, making it an attractive shop window for brands in this remit. Character Options is one of the first mainstream toy companies to take full advantage of the opportunity to reach the audience at this year’s exhibition.

Character’s growing portfolio of toy ranges, which fit with this popular anime subgenre, now includes LankyBox, Aphmau and Moriah Elizabeth. These collections were all on display, with theatre added to the stand via a ‘Wheel of Fortune’ that offered fans a chance to win prizes and goody bags.

Mark Hunt, marketing director at Character Options, said: “Bonkers Toys has been at the forefront of digital media and signed licences for some of the hottest YouTube influencers and most popular gaming apps. MegaCon Live Birmingham was therefore the perfect fit, as it hosted 17,000+ visitors, aligned with the target audience. We used our show debut to drive awareness of the latest LankyBox, Aphmau and Moriah Elizabeth toys, and our ongoing programme of marketing and PR activity will ensure we build on the success of MegaCon in the weeks and months to come.”

To contact the Character Options team, call 01616 339 800 or email sales@charactergroup.plc.uk.