Last week saw the highly anticipated launch event of the official The Traitors Board Game from Vivid Goliath.

Michelle Heaton attends The Offical ‘The Traitors’ Board Game VIP Launch. Credit: Dave Hogan/Hogan Media

The launch event was held at London Dungeons where Toy World joined celebrities, influencers and the all-important Series 1 show contestants to enjoy an interactive Traitors experience.

The perfect location for The Traitors themed event, guests had the chance to play the new game amongst fellow Faithfuls and were taken on a tour of the Dungeons where they discovered who were Traitors.

A star studded guest list was hosted including Tasha Ghouri, Andrew Le-Page, Michelle Heaton, Toby Anstis, Mark Ferris and Jack and Missy Keating.

“We’re delighted with the success of The Traitors Official Board Game launch,” commented Chloe Burrowes, Marketing controller at Vivid Goliath. “We hosted the event at the perfect location which helped create the atmosphere and interactivity to allow guests to thoroughly enjoy immersing themselves in The Traitors experience and play the board game against other guests –  and it did get quite competitive at times.”

Rubies provided the official cloaks to get guests into character and a spooky display of Halloween themed sweets was supplied by Swizzels which were given out in goody bags.

Chloe added: “The launch event is just the start of activity that will be taking place in the run up to the festive period, with sponsored social media campaigns including footage from the event going live in the next few weeks to help drive sales in what will hopefully be a busy quarter for us.”

Vivid Goliath is delighted to have partnered with All3Media International and Identity Games to distribute the official The Traitors Board Game to the UK and Eire. The game was released in September and has already been selling well.