Following an outreach programme targeting TikTok and Instagram creators, the World’s Smallest collection will be included in VIP goody bags at this year’s Jingle Bell Ball.

As part of a campaign to get World’s Smallest range into the hands of the world’s largest VIP’s, AB Gee has announced the collection has been selected for Capital FM’s celebrated Jingle Bell Ball – the UK’s biggest celeb Christmas Party. The targeted sampling campaign will see the World’s Smallest collection included in the festive VIP goody bags, so a who’s who of globally renowned artists and celebrities will receive the collectibles.

The sampling initiative comes on the back of a campaign of sustained influencer outreach coordinated by Norton PR, including TikTok and Instagram content creation to promote the World’s Smallest range ahead of the key Christmas buying period.

“The last month has seen the launch of our high profile influencer outreach programme, designed to get World’s Smallest into the hands of TikTok and Instagram creators, which has delivered some amazing content for us to adapt on our own social platforms,” commented Anna Vaughan, Marketing manager at AB Gee. “This next phase of our campaign plays into the quirky, retro appeal of the collection and is designed to sample the key range items at targeted events as we head towards the holiday season.”

The World’s Smallest range of fully functional, miniaturised, collectible toys offers impactful packaging along with best-known brands like Rubik’s Cube, Hot Wheels, Barbie, Magic 8 Ball, Lite Brite, Stretch Armstrong and more, at an affordable price. The company is responding to increased demand for the range by offering a new FSDU designed specifically to showcase the collection at retail.

For further information and sales enquiries, visit the AB Gee website, email sales@abgee.co.uk or contact sales representatives directly.