World’s Smallest is a highly collectible miniature toy range featuring iconic toy brands such as Barbie, Rubik’s Cube, Hot Wheels, Lite Brite and more.

Already an official distributor for Hasbro, Mattel, Spin Master, Jazwares and Moose Toys amongst others, A.B.Gee is now able to offer the World’s Smallest range to its customers.

“We are very excited to be introducing World’s Smallest into our portfolio of brands,” says Andrew Hardwidge, sales manager. “It is such a great fit for A.B. Gee’s existing range, as we already offer almost all of these universally loved toys in their full-size versions. This extended range of fully functional, miniaturised, collectible toys is sure to be an enormous hit with adults and children alike. World’s Smallest toys offer impactful packaging along with best-known brands like Rubik’s Cube, Hot Wheels, Barbie, Magic 8 Ball, Lite Brite, Stretch Armstrong and more, at a very affordable price.”

A.B.Gee prides itself on offering a comprehensive range of indoor and outdoor toys from one source, and in ensuring a smooth and consistent supply chain, from sourcing through to trade account delivery, all from the company’s 75,000 sq. feet Derbyshire head office and distribution centre. As well as being official distributor for a host of top toy brands, the company also supplies its own exclusive products in a variety of categories, spanning pre-school, plush, board games and outdoor toys.

Distribution covers the whole of the UK & Ireland, with a combination of A.B.Gee’s own sales team and agent partnerships. The company says the competitive edge it offers is a result of decades of collective knowledge and industry experience, which provides the team with an on-going vision when sourcing products worldwide.

Going forward, A.B.Gee will be supporting the new lines with PR campaigns, traditional marketing material and a strong social media presence. A limited range is available to order now with an extended range coming for autumn/winter.