In addition to the exclusive US distribution partnership, Abacus Brands will work with HoloToyz on enhancing its packaging with new designs.
It has been announced that Abacus Brands will now oversee all national distribution channels for HoloToyz in the USA, including major platforms like Amazon, as well as serve as the representative for the company in select international markets. The partnership will see the experiential toy company leverage its extensive distribution network to introduce HoloToyz’s innovative products to new audiences, harnessing the brand’s potential for international success.
“Our partnership with HoloToyz marks a significant milestone in our mission to bring exceptional, experiential toys to families worldwide,” said Steve Rad, CEO at Abacus Brands. “By combining our distribution and design expertise with HoloToyz’s extensive portfolio of innovative products, we are poised to deliver unparalleled experiences to consumers across the USA and beyond.”
In addition to distribution, Abacus Brands will also collaborate with HoloToyz on package updates and redesigns, breathing new life into the visual identity of HoloToyz products. As a 2024 Toy of the Year finalist in the packaging designer category, the American company is committed to creating retail packaging that captivates consumers and reflects the essence of HoloToyz’s unique offerings.
“Abacus Brands is a powerhouse in the experiential toy industry,” said Kate Scott, CEO and founder of HoloToyz. “Our shared commitment to delivering unique and enchanting experiences through augmented products creates an exceptional synergy. We are delighted to announce our partnership with Abacus Brands as a key distributor, expanding our reach to bring joy and innovation to more children and families.”
