A joint venture started by co-founders Cedric Delobelle and Daniel Steel, All About Games has been thriving since emerging into the market in early 2021.

At the end of this month, All About Games Consulting will reach its 2nd anniversary milestone. The team recently announced a major sponsorship deal with the UK Games Expo, which co-founder Cedric Delobelle told Toy World is just the latest big step forward in the company’s first two years of business.

“We have seen really encouraging growth in the last 18 months,” he explains. “In August of 2021, I hired Philip, my first employee. Now, we are managing a team of 10 when I’d originally planned for perhaps three employees if business was going well at this point.”

It isn’t just the All About Games team that has grown. While the consultancy initially set out to support clients with either localisation sales, business development or marketing, it has since added a host of new services.

Philip Hatch, AAGC’s IP & Business Development manager, told Toy World: “We’ve developed our offering to match the demand in the industry, but we’re reactive enough that we can also pursue the projects we are passionate about. For example, Cedric and I had been talking a lot about eco-friendly and ethical production, and about the wider issue of what sort of world we’ll be leaving behind for the next generation after our own. So, we learnt a lot about manufacturing processes and the challenges involved. Now we’re able to offer guidance to businesses looking to implement these changes, and it’s work we’re incredibly proud of.”

While the company’s rapid development and expansion is something to be lauded, Cedric is quick to highlight that for his young consulting company, sustainable growth is the order of the day – particularly in these times of global uncertainty. He said: “I am an economist, and everyone is worried about the future. We started the company in the depths of the Covid pandemic, so we’re used to adversity. Our bottom line is always to put our partners first. It isn’t about us making a quick payday, but about establishing long term business relationships that secure the future of their company, and our own.”

By offering consultancy on all aspects of a tabletop game project’s lifecycle, the team is set to become a one-stop shop for medium sized publishers looking to grow their business and establish themselves in the international market. To find out more, visit www.aagc.games or email info@aagc.games.