Amscan adds Roald Dahl licence to portfolio

Published on: 13th May 2022

Roald Dahl will be the latest addition to Amscan’s extensive licensed portfolio, with a range featuring costumes, accessories and wearables on the way for 2023.

The range will be available throughout Europe, Middle East, Africa, Australia, New Zealand, Singapore & Malaysia. Amscan says that Phase 1 of the new styles will be ready to ship in Q422 for an on-shelf date of January 2023.

The initial range launch will comprise of over 20 styles and will include a host of fan-favourite Roald Dahl characters. Key icons from Matilda, including the formidable Miss Trunchbull, as well as leading characters from Charlie and the Chocolate Factory, James and the Giant Peach, The BFG, The Twits and Fantastic Mr Fox, will be the first to be developed, with many more characters being revealed throughout 2022.

With Roald Dahl creating so many beloved characters, Amscan believes the collection will be a huge hit for Book Week and has ensured the collection will include styles for both children and adults (teachers), with matching options available on selected styles.

The new range, which has been designed in the UK, has been created in close collaboration with the Roald Dahl team to achieve costumes that are both wearable and authentic to the characters. Amscan’s Lead Costume designer on the Roald Dahl range, Lily Olley, commented: ”Working on the exciting new range has been really great fun. We’ve been collaborating with the Roald Dahl team, reviewing the amazing illustrations to help design costumes that capture the essence of the brand, whilst being mindful of the importance of sustainability and interactivity in today’s costume market.”

Amscan’s Group Licensing Director, Mel Beer, added: “We’re delighted to be working with the Roald Dahl team to bring these classic characters to life, through a broad offering of costumes with co-ordinating accessories, designed in our unique Amscan style”.


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