Simba Smoby Toys UK has partnered with the Merrygolds on a new social media campaign that will highlight Simba’s brands throughout 2024.

The team at Simba Smoby Toys UK has announced a year-round partnership with celebrity couple Sarah and Aston Merrygold (571k and 192k followers respectively), which will see the popular family post content across all its social channels throughout 2024.

The 5-stage activity kicked off this week on Instagram, with collaborative reels and stories showing the couple’s boys – Grayson and Macaulay – having fun at home with the Smoby Garden Playhouse. Despite the difficult spring weather, a break in the rain allowed for a fun time for both the boys and dad Aston (who at the end of the video had to be told to leave the playhouse).

More activity is planned through the summer for the brand’s outdoor toys, including a YouTube video arriving next month for the new Smoby Activity wall. Later in the year, the family will take the activity indoors with some of the brand’s best loved role-play items.

Speaking of the partnership, Sophie Bryan, Smoby’s brand manager, said: “From the start of the year we have been planning this partnership with the Merrygolds, as they fit the core family values for the brand perfectly. We are delighted with the first stage of the activity and the humorous spin that Sarah and Aston added to the storyline.”

“This key piece of celebrity content is just a small part of what’s in store for the brand this year to support our retail partners. Our return to the Gloworm Festival in August will be bigger and better than ever, and throughout the year we have influencer content and social media drives taking place. Added to this, our above-the-line advertising on TV and VOD, and ads across Instagram, Facebook and TikTok, will ensure high impact awareness when we need it most.”

For more information, email sales@simbasmoby.com or call 01620 674 778.