Azure Media merges with Havas Entertainment and bolsters team

Published on: 18th October 2021

The new Havas Entertainment agency will offer services across media, creative, content, data and eCommerce. 

Leading toys and games media agency Azure Media has merged with Havas Entertainment as the agency continues to evolve and extend its services to clients across media, creative, content, data and eCommerce. The company has also announced a new senior hire, as Tamara Strange joins the team. The new company will be known as Havas Entertainment.

“This is a very exciting time for the agency as we reshape the business to meet the demands of our clients and the market for the future,” managing partner Tristan Brooks told Toy World. “During the pandemic, significant shifts in media and purchasing behaviour have accelerated the need for change as the traditional model of push marketing is increasingly challenged. Following the merger with Havas Entertainment we’ve enhanced our services to clients by harnessing our full-service capabilities under one integrated agency team. We are in the unique position of being an agency of market specialists powered by a leading international media and entertainment network.”

As part of the agency’s reorganisation, Tamara Strange has joined from Generation Media as client partner. She commented: “I’m thrilled to be joining the most progressive media company at the forefront of the ongoing revolution in the advertising marketplace. Agencies need to be more than media specialists, and Havas Entertainment offer clients full-service capabilities at scale. I can’t wait to start working with my new team to ensure our clients are future-proofed against an increasingly fragmented and ever-evolving media landscape, and to help them effectively convert fans into consumers, and consumers into fans, through market-leading, impactful campaigns.”

Tristan Brooks added: “Tamara is a highly respected and rare talent, which makes her perfect for this role. Her enthusiasm for ideas and innovation is highly infectious and extremely relevant as the media landscape shifts; coupled with her extensive media knowledge which will greatly benefit our clients. She’s joining us at a very exciting time as we continue to evolve our capabilities under the one team full-service offering.”


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