Baby born teams up with iChild for National Recycling Week

Published on: 22nd September 2022

Baby born and iChild to deliver activity pack for children to learn about looking after their world whilst having fun at the same time.

Aimed at nursery children aged three plus, the National Recycling Week campaign provided by educational resource provider, iChild, will reach 500 nursery and reception classes across the UK, in line with the early years’ foundation stage (EYFS) curriculum. Specially created Baby born activities will include fun ideas, activities and resources for classes to take part in, whilst also extending their learning at home – all based around sustainability and recycling.

Throughout the course of this week, children will be introduced to the world of recycling and learn all about things to do and actions to take to look after the planet. From arts and crafts to being in nature, the activity pack includes ideas for learning both indoors and outdoors and making education part of the playtime experience, with a little help from one of the UK’s leading doll brands, Baby born by Zapf Creation.

All nurseries who have opted-in to the programme will receive a resource pack including a Baby born Magic Doll to look after and take on their recycling adventure, a resource booklet, plus an A2 wall chart for classes to keep track of their progress. Nurseries will use the chart to tick off the daily tasks across the week as they are completed. The activity will be supported by a take-home certificate for the children once they’ve completed the Baby born recycle week activities, including a discount code for parents. The resources will also be promoted on the iChild website for all members to download and utilise.

Kasia Leskow, head of marketing for Zapf UK commented: “Following on from the hugely successful nursery programmes we ran over the last three years, we’re delighted to continue working with iChild to promote Baby born in 2022. The partnership is a brilliant example of how we can link doll play with education, allowing us to support children’s development whilst sparking their imaginations with our best-loved dolls. We’re also very excited to be promoting such a great topic of recycling and sustainability, with our ongoing plastic free packaging pledge. The campaign aligns brilliantly with our brand’s core values.”

The Baby born range of dolls and accessories is designed to develop and inspire young children’s imaginations through creative play and can help little ones develop their growing imagination, understanding of emotions and daily routines.

The brand is on a mission to remove single-use plastic from all of its packaging by the end of 2022, and as part of this promise, is proud to have already eliminated over 40 tonnes (and still rising) of single use plastic. You can read more about the brand’s plastic-free pledge here.


Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year

Exclusive: Rubies all dressed up

Spin Master Entertainment announces new global distribution deals for animations

Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK