Influencers and media representatives, including Toy World, gathered for an evening of drinks, nibbles and fun Tamagotchi inspired activities.
L-R: Rachael Simpson-Jones and Marianna Casal get into the spirit of Bandai UK’s official Tamagotchi Uni launch event.
Bandai UK celebrated the launch of its most interactive and connected Tamagotchi yet, Tamagotchi Uni, with a fun event held in the cocktail bar of the exclusive members club, Century Club, on London’s Shaftesbury Avenue.
Trade media joined influencers and their families for drinks and canapes – including the signature Flora Dora cocktail – and took part in a variety of fun activities inspired by the interactive global phenomenon. To a bouncing soundtrack of pop hits, guests including Vanessa Feltz, Nicky Clarke, Imogen Thomas and Carina Lepore, as well as Toy World’s own Rachael Simpson-Jones and Marianna Casal, posed in the selfie booth, became Tamagotchis at the selfie wall, had their nails painted in pastel, Tamagotchi-inspired colours, and got temporary glitter tattoos. Guests could also write a wish for their new Tamagotchi Uni and hang it on the special wish tree, before heading home with their exclusive goodie bag to discover their new interactive pet.
“The Tamagotchi Uni launch event was fantastic,” commented Priya Jadeja, Tamagotchi brand manager at Bandai UK. “Everything came together brilliantly and there was a real buzz in the room, with everyone really engaged and excited about what the new Tamagotchi Uni offers, which was great to see. It was a fantastic way to kick off the launch in the UK and we’re looking forward to it hitting shelves next month.”
Tamagotchi Uni allows users to connect in a completely new way with the Tamaverse, the metaverse of the Tamagotchi world. Fans can now play together with the Tamaverse’s Tama Arena, Tama Parties, Tama Fashion, and Tama Travel features, opening up the fun on a global scale. Tamagotchi Uni enjoys new features, offering fans their own unique experience including DIY activities, exploration with their character and an in-device social platform.
Tamagotchi Time! Guests at the fun event could take a look at the history of the interactive tech pets, which were first launched in 1997.
Tamagotchi Uni personalises the virtual pet experience with endless character options, allowing Tamagotchi characters to now have different looks, personalities and even hobbies. The ability to connect to Wi-Fi gives fans a chance to connect, customise their characters in unique ways and enjoy access to downloadable content and updates.
TikTok sensation, entrepreneur, and global superstar Charli D’Amelio has been selected as the global brand ambassador for Tamagotchi Uni. “I’m a huge Tamagotchi fan and I’m so excited to be able to partner with the brand to launch an all-new device designed for a new generation,” she commented, when Bandai first revealed its new addition to the Tamagotchi portfolio. “Tamagotchi Uni is a whole new experience and gives fans the opportunity to customise the play in an exciting and interactive new way.”
Tamagotchi Uni is available on pre-order now and will launch at mass on July 15th, and is available in purple or pink shells with an included wearable wristband.
