The innovative new Tamagotchi Uni sees the best-selling virtual pet become even more unique, united and universal thanks to the Tamaverse. 

The toy that sparked a worldwide virtual pet frenzy in the 90s promises to shake up the toy industry once again with an all-new device, Tamagotchi Uni, marking the brand’s first simultaneous global launch of core Tamagotchi.

With over 91m sales worldwide, Tamagotchi is now connecting fans globally for the first time with a truly unique device created for the modern digital world, taking its brand-transcending nurturing virtual pet experience to a whole new level.

Tamagotchi Uni allows users to connect in a completely new way with the Tamaverse, the metaverse of the Tamagotchi world. Fans can now play together with the Tamaverse’s Tama Arena, Tama Parties, Tama Fashion, and Tama Travel features, opening up the fun on a global scale. Tamagotchi Uni enjoys new features, offering fans their own unique experience including DIY activities, exploration with their character and an in-device social platform.

Tamagotchi Uni personalises the virtual pet experience with endless character options, allowing Tamagotchi characters to now have different looks, personalities and even hobbies. The ability to connect to Wi-Fi gives fans a chance to connect, customise their characters in unique ways and enjoy access to downloadable content and updates.

“Tamagotchi fans are always looking for new ways to personalise their experience while nurturing their character, and Tamagotchi Uni opens the door to endless possibilities to do so,” said Tara Badie, Bandai Namco Toys & Collectibles America, senior director brand strategy. “Not only are we thrilled to be able to give fans this opportunity, we’re excited to see them in the Tamaverse.”

TikTok sensation, entrepreneur, and global superstar Charli D’Amelio has been selected as the global brand ambassador to showcase what makes Tamagotchi Uni unique, united and universal. A celebrated creator herself, the company says Charli was a ‘natural fit’ when choosing the face of Tamagotchi Uni, which expands on the nurturing play pattern with exciting features that infuse creativity and personality. The Hulu star will be giving her own followers a first-hand look at the new device with a content series on her social channels.

“I’m a huge Tamagotchi fan and I’m so excited to be able to partner with the brand to launch an all-new device designed for a new generation,” commented Charli. “Tamagotchi Uni is a whole new experience and gives fans the opportunity to customise the play in an exciting and interactive new way.”

The global launch isn’t the only first for Tamagotchi Uni. For the first time in European and North American territories, the on-the-go fun of Tamagotchi will be taken to the next level with a wristband that transforms the device into a wearable accessory. The Tamagotchi characters will also speak for the first time alongside expanded gameplay.

Tamagotchi Uni is available on pre-order starting today before launching at mass on July 15th, and is available in purple or pink shells with an included wearable wristband. Later this month, Charli D’Amelio will kick off the global launch with a series of TikTok videos, Instagram content, press and interviews, and an exclusive New York media/influencer event preview.

Bandai UK is also partnering with British-based social talent to support the new product launch. On 27th June, the company will hold its own launch event in line with the US and Europe, hosting media, celebrities, and influencers who will be the first to experience and get hands-on with the new Uni prior to it hitting UK shelves from 15th July.

Tamagotchi Uni features:

• Unique: Kids can raise a UniTama that’s one-of-a-kind, inside and out, with unique personalities, accessories and decorating.
• United: Connected Tamagotchi Uni devices play together, craft together, exchange items and propose.
• Universal: Linking to the world through the Tamaverse lets kids meet characters from around the world, sample global fashions and share their UniTama’s style, go on globetrotting adventures, meet the partner of their UniTama’s dreams and get married.
• Accessory: The included pink or purple band means kids can take their Tamagotchi Uni with them wherever they go and to interact in new ways.
• Mini games: Players match their characters moves in the Dance game, serve hamburgers in the Fast Food game and enjoy a seasonal game to earn Gotchi points to order food delivery, go shopping at the Tama Mall and more.
• Characters: Over 20 adult characters to nurture, which are a mixture of popular and new characters.
• Rechargeable: Comes with a rechargeable battery and USB-C cord.
• Updates: Wi-Fi allows for updates for exclusive download items and new Tamaverse areas. Parental controls available.
• Multilingual: There are seven languages for gameplay: English, Spanish, French, German, Italian, Portuguese, Japanese.
• Suitable for ages 6+

For more information visit www.Tamagotchi-Official.com and www.youtube.com/@TamagotchiFriendsUS.