Bandai Namco expands physical stores in the UK

Published on: 13th November 2023

Following the Cross Store launch in Camden Market, a new store will open in Victoria Place this week and more Bandai Namco Group Stores will roll out nationally.

Bandai Namco Amusement Europe is set to follow on the success of the first UK Bandai Namco Cross Store in Camden Market with another collection of Bandai Namco Group brand stores opening at London’s Victoria Place on the 14th of November, followed by more stores opening nationally.

The Victoria Place store address is: 1st Floor, 115 Buckingham Palace Road, London, SW1W 9SJ.

As the popularity of Japanese culture, collectibles, digital and physical experiences continues to rise in the UK, these new stores offer a slice of those experiences adored throughout Japan by the Bandai Namco Group supporting a passionate community.

“Once again, the Bandai Namco Group is expanding its physical experiences outside of Japan, allowing our well-known brands to embrace UK communities, celebrating more fun and collections which continue to build passionate fans”, said John McKenzie, MD of Bandai Namco Amusement Europe. “As Japanese culture becomes more loved in the UK market with food, art, anime, gaming and collectibles, we continue to embrace this, listen to our fans and deliver rich products as we expand into further parts of the UK.”

“It is great to offer our customers this new and unique store at London Victoria Station,” added Hamish Kiernan, commercial director, Network Rail. “The opening will undoubtedly create excitement and attract new shoppers to Victoria Place. We look forward to supporting Bandai Namco’s success and are thrilled to be part of the UK expansion.”

Continuing to celebrate the physical nature of entertainment and Bandai Namco’s rich brands, the new stores will house Gashapon collectables, Ichibankuji and Sun-Star Stationery.

Gashapon is Bandai’s miniature range of capsule collectables and vending machines. The name is a combination of the ‘clunk’ (gasha) sound made when the handle is turned, and how the capsule ‘pops’ (pon) out of the machine.

Ichibankuji means ‘Number One Japanese Prize’ and lets consumers get rare toys, figurines and collectibles by purchasing a ticket, peeling to find the letter and checking to see what they’ve got. No one ever loses.

Sun-Star Stationery creates cute (kawaii) and practical stationery and everyday items, including products featuring popular Japanese characters.


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