Bandai’s relaunch will bring UK consumers an array of timeless collections featuring realistic equestrian models, toys and accessories.

Bandai UK has announced that it has been appointed as UK and ROI distributor for the equestrian toy brand, Breyer.

Bandai will be relaunching some of the world’s finest collections of realistic equestrian models, toys and accessories back into the UK, with a primary focus on re-introducing ranges within the Traditional, Freedom Series, Stablemates and Mini Whinnies categories to appeal to kids, adults and horse lovers of all ages.

“Our business model blend of high-profile toy ranges and a robust collector and specialist hobby portfolio makes us ideally placed to re-establish Breyer within the UK market and breathe life back into a much-loved heritage toy,” said Nic Aldridge, managing director, Bandai UK. “It has been sorely missed by the toy and equestrian communities and provides us with an exciting opportunity to work with trusted partners and new retail channels, as well as grow our toy, collector and distribution divisions, further cementing our position as a multi-category business.”

“Known for authentic replicas of champions such as Olympic gold medallist, Valegro, racehorses such as Cody’s Wish and a variety of breeds such as Queen Elizabeth’s Fell Pony, Carltonlima Emma, Breyer has a massive following among horse enthusiasts,” said Stephanie Macejko, VP of Marketing for Breyer. “We also have a range of affordable toys including horses, riders, stables, horse boxes, blankets, saddles and more to inspire the love of horses in children who just want to play. We are pleased to partner with Bandai and look forward to working together to grow the Breyer brand in the UK.”