NEWS

Barbie reveals Clara Amfo doll ahead of International Womens Day

Published on: 4th March 2021

To further the Barbie Dream Gap Project, Clara Amfo is unveiled as a Barbie Role Model to encourage girls to stand up for themselves and their beliefs.

Barbie has announced Clara Amfo as a UK Barbie Role Model by unveiling a one-of-a-kind doll created in her likeness, joining a line up of inspirational women and girls.

One of the UK’s leading broadcasters, best known for hosting the 10am – 1pm BBC Radio 1 show, Clara Amfo is also host to her own successful podcast, This City, where famous friends tell their stories about London life. She has hosted coverage for Glastonbury Festival, The BRIT Awards and The BAFTAS and documentaries, including ‘Running with Grief’ in 2016, which saw Clara explore the impact of losing a parent.

Clara Amfo commented: “I have been lucky enough to experience some really special moments in my professional life and to say that I am honoured to be named a Barbie Role Model would be an understatement.”

In summer 2020, as the news of George Floyd sent shockwaves around the world, Clara made a powerful on-air speech with a call to action for anti-racism that went viral. She was widely recognised as a powerful force for change across UK media, joining 15 other activists on the cover of the September Issue of British Vogue. Clara is passionate about uplifting marginalised communities and a visible role model for young black women across the nation.

With Clara this year, Barbie will be encouraging girls to ‘raise your voice’ – a rally cry to girls and women on why it’s important to stand up for yourself and your beliefs, how you can build confidence, and how young girls can be empowered to believe in their potential, showing Clara as a positive role model to inspire children to believe in themselves and their voices.

Honouring female role models is one of the ways the Barbie brand is working to close the Dream Gap; the time when girls start to doubt that they can be anything. Clara and Barbie are also working in partnership with grassroots London project Milk Honey Bees, whose mission is to celebrate black girlhood by creating an expressive safe space that allows young women and girls to flourish. The brand will also support a creative writing community project, create a powerful social video spotlighting Milk Honey Bees and Clara, sponsor Milk Honey Bee’s first appearance at the Women of the World Festival, launching the You Can Be Anything virtual series, hosting a round table discussion with thought leaders from UN Women, Clara Amfo and more, and a partnership with Cocoa Girls throughout 2021.

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