Basic Fun! shows how much it cares with Toy Fair 2024 line-up

Published on: 9th January 2024

New Care Bears characters will take pride on place on Basic Fun!’s Toy Fair stand, as Misfitten welcomes fresh themes and two major introductions make their debut.

Basic FunBasic Fun! UK will be introducing new formats and characters to the Care Bears collection at Toy Fair 2024, on Stand D11.

Fans can expect brand-new friends who care, including the uniquely designed True Friend Bear, who celebrates long-lasting friendships with multi-coloured accents and script wording around its front and back mid-section. This 35cm Care Bears bestie shows her care for the earth and is made from 100% recycled materials, with 12 plastic bottles being repurposed in every bear. Also made from recycled bottles, Be Me Bear has vibrant fuchsia fur and inspires everyone to be true to the person they know themselves to be. These two new Bears will join the new spring addition, Flower Power Bear, who is unique with a pink and blush swirled fabric outer that resembles little roses throughout her plush fur.

The classic Lite-Brite brand will welcome two of the highest grossing media franchises of all time to the classic light-up peg art brand for autumn/winter 2024, and these will be announced officially in due course. Basic Fun says these new additions complement the innovation seen in 2023 with the new Lite-Brite Touch and Mini-X Connect, which are both continuing into 2024 following sellout success.

Following the continued growth and success of the Misfitten brand, a new Gemstone Misfittens theme is launching in the core collection, with sparkly embellishments and something special for summer, the Mini Misfitten Kitten Fishbowls. Made of soft, squishable plush, there are eight characters to collect, each squeezed inside fishbowl capsules with just their tail peeping out. A second theme is already in the pipeline for Mini Misfitten Kitten Fishbowls: Mer-Kittens, with fun mermaid tail designs to find.

Visitors to the stand can also find out more about two hugely exciting brands launching for autumn/winter. Both are inspired by popular culture and deliver collectability to fans of fluffy things and micro things, both being huge trends at the moment.

To make an appointment or for more information, get in touch with UK Sales by emailing or calling 0118 925 3270.


Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature