Brainstorm makes a splash at Toy Fair with new Water Art range

Published on: 18th January 2024

Brainstorm is releasing Water Art at Toy Fair, a range of kits from Toymonster that promises to inspire creativity in children of all ages.

Brainstorm is establishing a new niche for itself with simple, fun and affordable craft kits. Water Art, from Toymonster, is new for 2024. The collection allows kids to unleash their creativity with three generic and three themed sets, all for under £10 at retail.

The specially formulated marker pens and ceramic spoons are common to all the products and allow children to create works of art that magically float away in water. Users simply draw, dip the spoon into water and watch the pictures float away.

The range includes three themed Water Art sets that come as an assortment. These themed sets include stencils to help kids create Safari, Fairy Garden and Galaxy-themed Water Art.

Debra Tiffany, marketing manager at Brainstorm, commented: “This is a range we are really excited about, as sales in other territories have been phenomenal. Toymonster has some amazing creative products and this one really captures the imagination appealing to kids of all ages, from little ones to older kids who want to share their art on social media.”

Those attending Toy Fair will have the opportunity to witness the Water Art collection and discover how easy it is to create floating water art. Brainstorm is launching the range with an offer that will enable retailers to get their hands on some free-of-charge demonstration materials.

Debra added: “Water Art is so easy to demonstrate, and we are going to give retailers everything they need create some theatre in-store.”

Toy Fair attendees can visit Brainstorm at Olympia on Stand E79, or click here to see more information on the products and watch a demonsration video.


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