NEWS

Brainstorm supports school recycling project

Published on: 16th April 2021

Brainstorm Toys has teamed up with environmental consultancy Comply Direct to support a school recycling initiative taking place across seven primary schools in Yorkshire.

To highlight the challenges of WEEE Recycling (Waste of Electrical and Electronic Equipment) in the UK, the two-week project will see children bring in old or unwanted household items for recycling. All electrical items will be placed in specialised containers installed by Electrical Waste Recycling Group (EWRG) who are one of the largest UK WEEE recycling facilities, then recycled at their WEEE recycling plant in Huddersfield. As well as a recycling container for electrical items, there will also be a separate container for used batteries.

The school who collects the most WEEE and waste batteries will win a prize for their school from Brainstorm Toys, which is a WEEE and packaging compliance customer of Comply Direct.

Debra Tiffany, marketing manager at Brainstorm said: “As an industry, we are extremely conscious of responsible practices that must be adhered to when it comes to recycling and so were delighted when Comply Direct approached us to become involved in this initiative. As well as the chance to win their school a prize, children will also get to learn a lot about electrical and electronic waste recycling and we’re sure their parents will also learn a lot too, so it’s a great way to teach the next generation about an issue that’s close to our hearts.”

To find out more about the work of Comply Direct, visit the website here.

RECENT ARTICLES

Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!