The BTHA is marking its 80th anniversary in 2024 with a new, modernised logo and branding.

The British Toy & Hobby Association (BTHA), celebrating its 80th anniversary during 2024, has unveiled a modernised logo and branding to mark the occasion and better reflect the work of the association and the toy industry it represents today.

The BTHA was established in 1944, then known as the British Toy Manufacturers’ Association, to promote and protect the interests of UK toy makers. 80 years on, the association continues on this mission, championing the interests of its members across a wide range of issues impacting the business of toys. When the BTHA was created, it was important for the toy industry to speak with one voice to government through the association. This has strengthened the toy industry’s lobbying efforts over many decades.

The work of the association is wide-ranging, including advocacy work, organising The Toy Fair and other industry events, providing members with free guidance and training on changing regulations in the UK and EU, promoting the importance of play through the Make Time 2 Play campaign, recognising people, products and companies through its established awards and administering the toy industry’s charity The Toy Trust.

Roland Earl, director general, said: “The BTHA has a rich history and we are incredibly proud to reach such a huge milestone and to be able to continue representing responsible toy makers who provide the magic of play to children. Play is meant to be fun, but delivers many other benefits; the business of play is a serious one and one which is constantly evolving. We are pleased that we can kick off our 80th year with the unveiling of our new logo and branding, which we feel better reflects the fun and dynamic companies we represent in 2024.”

The new branding can be viewed on the BTHA’s website. The BTHA will be marking its 80th anniversary throughout the calendar year.