The new Hro platform combines the digital and physical worlds and provides a unique entry point for DC fans, crypto enthusiasts and trading card collectors.
Cartamundi Group and Warner Bros. Consumer Products, on behalf of DC, have launched DC Hybrid Trading Cards by Hro. Using the Hro app, a new platform that combines the physical and digital world, fans will be able to unlock the DC Multiverse and collect, trade and buy the first ever DC-based hybrid NFT trading cards featuring their favourite DC Super Heroes and Super-Villains. The launch wave includes characters from the new Warner Bros. Pictures action film The Batman.
“Cartamundi is excited to partner with Warner Bros. Consumer Products to bring a new breakthrough hybrid physical and digital fan engagement platform and solution, Hro, to market,” said Stefaan Merckx, CEO of Cartamundi. “As a company, we’re committed to bringing our partners and fans global unprecedented experiences and innovative solutions.”
Beginning with the first DC-based hybrid NFT trading cards, Hro will give fans the opportunity to own a physical trading card with an NFT component, combining blockchain technology with physical in-store presence for the first time. Using NFTs minted on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid Trading Cards by Hro hit shelves and digital wallets in March, with additional and limited-edition content rolling-out throughout the year.
“Trading cards have been a favourite of fans for decades,” said Pam Lifford, president, WarnerMedia Global Brands and Experiences. “Combining that enthusiasm for collecting with a custom NFT is just brilliant, and this programme brings the DC brand to fans in a way that’s never been done before. This platform will provide fans a whole new way to engage with their favourite characters from across the DC Multiverse and even expand their ability to interact with other collectors.”
Each DC Hybrid Trading Card by Hro features unforgettable DC characters and will be equipped with a unique QR code that connects the physical card to its digital ‘twin’ on the Hro app. Once connected, the Hro app gives buyers access to a 24/7 global marketplace on which they can buy, sell and trade their way to a complete collection. The app provides a 360° fan engagement platform and community, where users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete on leaderboards and in challenges, and unlock money-can’t-buy rewards and experiences.
“Hro gives DC fans, crypto enthusiasts and trading card collectors a first-of-its-kind opportunity to step into a deeper fan experience and enter their gateway to a new era,” said Ann Viaene, CMO of Cartamundi. “We’re honouring the best of DC by featuring iconic heroes, villains, locations, gadgets and moments fans know and love.”
Consumers can purchase physical DC Hybrid Trading Cards by Hro in-store and online at Walmart, Amazon (US and UK), and at shop.hro.gg. In the UK, fans can initially find DC Hybrid Trading Cards by Hro in-store and online at Game, Zavvi, and WHSmith. The launch range comprises six SKUs: 7-card Flowpack, 2-pack, Premium 2-pack, Premium 4-pack, Starter 8-pack, and 24-pack Cards Display Unit (CDU). Packs range from seven cards to 168 cards.