Having already co-operated on sales to key accounts in 2022, the new partnership represents an extension of marketing Cepia ranges in the UK.

Cepia and Mookie Toys are pleased to announce a new joint venture arrangement to market Cepia’s growing range of products in the UK, including VS World and POP Art Soft, as well as many exciting new lines to come.

The two companies have already co-operated on sales to certain key accounts in 2022, so the move represents an extension of that co-operation, including accounts previously handled through Two in 1 Direct.

Consolidation of warehousing together with Mookie’s will also provide a smoother and more efficient service to retail. Cepia will continue to manage and fund UK marketing for its products, working closely with Mookie.

Russ Hornsby, CEO of Cepia, commented: “Mookie has already been very successful in generating excellent supermarket sales in 2022 for Cats VS Pickles and we look forward to building sales of our growing product line with them in 2023, mirroring the major success the company is enjoying in America. Being able to move logistics and administration from the US to our new partner in the UK allows us to improve efficiencies and stay competitive.”

Damian Hall, group Commercial director of Mookie, commented: “We are very pleased and excited with this agreement. Cepia has a rich history of developing successful innovation and has an amazing future pipeline of products for the Mookie team to fully exploit.”

Mookie has extended an invitation for retail buyers to visit the team on stand N10 at London Toy Fair to understand its plans and discuss sales opportunites for these ranges in their stores.

For more on Mookie Toys, visit the website here, or contact the sales team on 01525 722769.