The new Metal Speed Zone brand introduces light and sound to die-cast vehicles, moving beyond the ‘traditional but basic’ features often seen in this category.
The BMW M850i Coupe
Chengzhen is a Hong Kong-based die-cast manufacturer that specialises in the production of officially licensed model cars. With its production headquarters located in Shantou, China, Chengzhen benefits from two manufacturing plants and more than 1,500 staff. From product development and manufacturing – starting with 3D drawings, prototypes, mould tooling and mass production – to the final finished goods, the entire one-stop process is carried out under the highest levels of quality control.
Over the years, Chengzhen has been manufacturing model car replicas under its own-brand MSZ (Metal Speed Zone) label. The brand enjoys close cooperation with more than 30 iconic vehicle manufacturers, from worldwide prestigious car makers including Lamborghini, Porsche and Audi, to legendary British marques such as Bentley, Land Rover and Jaguar. The resulting range of products covers a range of scales, with cars, motorcycles, trucks and construction vehicles available in 1:24, 1:32, 1:43 and 1:64.
The 1:32 scale of models is the most successful, marking a significant step change beyond the traditional but basic features of most die-cast collections. Enhancing the basic licensed metal car are lights and sounds features; when kids open the vehicle’s doors, or press it while using the pull-back function, the headlights and taillights will turn on, along with realistic engine or horn sounds. These additional features inject more play value into every model, bringing the vehicles to life.
The highly detailed 1:43 scale line is another best-seller for Chengzhen. Complete with opening doors and pull-back functions, this range allows kids to collect their favourite vehicles from nearly 80 different makes. Included in the range are exotic supercars like the McLaren P1, luxury SUVs like the Mercedes Benz G350d, or iconic passenger cars like the like Toyota Camry.
Chengzhen recently launched a new series within the MSZ brand. Speed Metal models retain the light and sound functions and die-cast metal moulding, but come at an even more competitive price. Each licensed vehicle within the series is approximately 5.5” in length. Speed Metal will be Chengzhen’s key product range for 2021.
Behind the scenes, the company continues to drive forward the die-cast vehicle category with constant creativity and well-known licences. Chengzhen is keen to work with current and new customers and welcomes enquiries from importers or retailers to Sam Chung, who can be contacted at sales09@caipotoys.com.
