Having signed with toy industry rep agency Toyology, Chronicle Books is now preparing to make its showroom debut at ToyFest in Las Vegas. 

Chronicle Books, a global publisher and distributor of illustrated books, toys and games for all ages, has announced it is joining Toyology’s impressive list of prestigious toy brands.

Toyology’s representation will officially kick-off at next month’s ToyFest show in Las Vegas, where Chronicle will display an array of offerings from award-winning lines including Petit Collage, Ridley’s Games, Galison and Mudpuppy in the Toyology Showroom at the World Market Center (WMC) to over 1,300 attendees.

“We couldn’t be more thrilled about partnering with Toyology,” said Bill Miller, president of Galison and Mudpuppy and publisher of Ridley’s Games and Petit Collage, a subsidiary of Chronicle Books. “Knowing we are joining the ranks of so many iconic brands who have trusted Toyology’s expertise in the toy industry is very exciting for us.”

Representing manufacturers throughout the Western US, Toyology has enjoyed a decades-long reputation as a premiere manufacturer’s rep agency.

“We are so proud to be representing an esteemed company like Chronicle Books,” said Carl Buchbinder, principal of Toyology, Inc. “Toyology prides itself on working with the most respected toy brands in the world. Adding Chronicle Books to our portfolio of top vendors, while teaming up with its book and gift representatives, will help expand ithe company’s significant presence in the toy market.”

To drum up further excitement at ToyFest, Chronicle is set to debut new product launches at the show and offer attendees the chance to win exclusive gifts such as a Chronicle Books Bundle filled with 2024 offerings from brands including Petit Collage, Ridley’s Games, Galison and Lego at Chronicle Books, and a signed copy of Thor and Loki: Midgard Family Mayhem by Jeffrey Brown.