With an impressive track record in the toy industry, Jonathan joins Craft Buddy at a time of strong growth, with innovative initiatives and launches to look forward to.

Leading crafting company Craft Buddy has strengthened its management team by appointing ex-Re:creation and Mattel marketer, Jonathan Kirkley, as head of Marketing.

He will lead the Craft Buddy marketing team on all marketing initiatives across a growing portfolio that includes the popular Crystal Art, Forever Flowerz, Craft Buddy Puzzles and Paint By Numb3rs brands. Crystal Art Buddies, a sub-brand of Crystal Art, were launched last year and are a unique combination of arts and crafts and collectible figures. Series 1 includes Disney, Marvel, Star Wars and L.O.L! Surprise ranges. Following excellent sales from across the globe, the eagerly awaited Series 2 is set for launch in summer this year. Another market first, Craft Buddy’s highly anticipated Disney 100 Crystal Art Sticker Album, has also been slated for a summer launch.

“I am really pleased that Jonathan has decided to join us as head of Marketing” said Gary Wadhwani, co-director of Craft Buddy. “He has a great track record in the toy industry and joins us at a time of really strong growth. Jonathan has brought with him some great experience, and his appointment will continue the drive to put our brands at the heart of our business.”

Jonathan added, “This is a really exciting time to be joining Craft Buddy. Not only is there a great team in place and an enviable portfolio, there are some truly innovative initiatives and launches in the pipeline which we are very excited about.”