New Crystal Art Buddies arrive at retail

Published on: 15th November 2022

The highly anticipated, award-winning collectible Crystal Art Buddies range, from Craft Buddy, is now available online and at selected stores.

Named Best Licensed Toy, Best Collectible Toy and Best Creative Toy at the BlogOn Toy Awards 2022, Craft Buddy’s latest collectible toy range, Crystal Art Buddies, has finally launched this month.

With listings online and at major nationwide retailers including Hobbycraft, B&M, Forbidden Planet and Toytown, the first series of Crystal Art Buddies (‘Buddies’) features 25 fan-favourite characters from the Disney, Disney Princesses, Star Wars, Marvel and LOL Surprise! universes. Suitable for kids aged six and over, the Buddies are perfect gifts and stocking fillers for the festive season.

As one of the most innovative crafting companies in the UK, Craft Buddy’s flagship brand Crystal Art was recently awarded Highly Commended in the Best for Children category in Craft Beautiful magazine’s Best Of Craft Awards 2022. With its new Buddies range, Craft Buddy has uniquely combined the hugely popular craft diamond painting with the world of collectible figurines. Social media has been awash with discussion surrounding the launch, with the product championed by many influencers, culminating in multiple award wins at the BlogOn Toys Awards, which are voted for by toy industry influencers and bloggers.

“The response the Buddies has received so far has been mind-blowing,” said Gary Wadhwani, co-director of Craft Buddy. “After the early reaction we received when we debuted the Buddies at the Toymaster May Show, and Autumn Fair in September earlier this year, we knew the Buddies would be popular. Then, the exclusive launch to consumers at MCM London Comic Con in October was a wild success. We are very confident that Buddies will be a big hit this holiday season. There is a huge demand for new and unique gifting ideas that are also priced competitively: as Christmas looms, Buddies are perfect for stocking fillers or party gifts for family members of all ages.”

Sergio Anna, Craft Buddy’s head of Product, added: “Through the successful launch of the Buddies, and also the recent Star Wars Crystal Art Collection, we have established a strong brand affinity among the fans of our licensed partners. With the upcoming Disney D100 100th anniversary celebrations, we are excited to work with Disney to create more never-seen before Crystal Art products which will be launched in Q1 2023.”

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