Curious Universe has appointed Havas Entertainment to support new launches for toy brands Crystalverse and Cutesville.
Curious Universe has announced a new partnership with Havas Entertainment. The collaboration marks a significant milestone for Curious Universe as the company embarks on a journey to expand its innovative new toy brands, Crystalverse and Cutesville.
Havas will support these brands from launch with captivating media campaigns designed to reach a wider audience, including a digital-led approach across social platforms and gaming integration to effectively reach and convert consumers.
With the unparalleled support of Havas Entertainment, Curious Universe is poised to amplify its toy expansion plans. Building on the success of its existing portfolio of products, the company aims to introduce a diverse range of exciting toys and games that encourage exploration, problem-solving and interactive play. This expansion will encompass an array of innovative products that cater to various age groups and interests.
Renowned for its expertise in media strategy and creative storytelling, Havas Entertainment will lend its visionary prowess to Curious Universe’s media campaigns. Together, they will weave enchanting narratives that capture the essence of each toy, creating a captivating universe that sparks curiosity and fosters a strong emotional connection with the audience.
“We are thrilled to join forces with Havas Entertainment,” commented John Styring, CEO of Curious Universe. “The team’s expertise in entertainment and media campaigns aligns perfectly with our vision of inspiring creativity and joy in children through imaginative play. Through collaborative efforts, we aim to bring these extraordinary toys to children everywhere, enriching their lives with wonder and adventure.”
Tristan Brooks, managing partner at Havas, said: “We are delighted to be embarking on a partnership with Curious Universe at such an exciting time for the company and look forward to launching Crystalverse and Cutesville to market. Our shared mission to champion children’s creativity and fun through play will enable us to build innovative and creative media campaigns which drive conversion and cut through.”
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