Curious Universe has appointed David Martin as head of Business Development for its growing Toy Division.

Dave Martin

An industry specialist with a stellar track record in the toy sector, David will head up the development of the Curious Universe toy division (established in 2021) within the multi award winning Bath based Arts & Crafts, Stationery and Publishing company.

Having spent 18 years at Crayola as part of the senior management team that took the brand to new heights, David continued his career at InspirationWorks (KD Group) where he elevated the business to become a multi-million dollar company within the ELA and Youth Electronic sectors. More recently, he held senior commercial positions at Funrise and also extended his marketing experience as part of childrens’ market research companies and independent consulting projects during the Covid pandemic.

“I am delighted to be joining Curious Universe as part of a fast-growing and dynamic team expanding both here in the UK and internationally,” commented David. “What John Styring and his homegrown team have delivered in terms of growth and product innovation in under six years is truly amazing. The company is now almost 90 people strong and all elements of the business are under one roof, based here the UK. So we’re nimble, creative, flexible to customer requirements and fast to market. It’s truly an honour to be given the opportunity to help set up this new toy division.”

New ranges within the specially created division include Cutesville and Crystalverse, which will launch in the autumn. Both will be supported by family and lifestyle Agency Norton PR, with digital/TV activity to be announced.