Diamant welcomes Brenda Elliot to senior team

Published on: 23rd August 2023

Brenda will join Diamant to focus on R&D as well as sales and key accounts, and will be instrumental in developing the company’s export division.

Brenda Elliot

Amav/Diamant Toys of Israel has announced a further addition to the company’s expanding team.

The award winning Brenda Elliot will be joining Allan Rabie, head consultant of International Sales, in focusing on taking Diamant’s export division to new heights. Brenda brings with her specialist expertise which has been acquired over many years in the toy industry, including over 20 years’ experience with Spin Master  and more recently with Irwin Toy.

She will be based in Canada, working alongside Allan, and will focus on two key areas: firstly, R&D, with her extensive product experience, alongside her strong association with inventors and knowledge of licensing.

Secondly, her remit will cover sales and key account strategy, plus support for the company’s new and expanded US/Canada focus.

Brenda says she would be delighted to hear from the inventor community, as the company actively seeks out new and exciting product opportunities.

She commented: “I’m delighted to be taking on this new role in the company and will be joining the Amav team at Toy Fair New York, where I hope to reconnect with everyone. I’m looking forward to many productive appointments with inventors and licensors.”

Brenda can be contacted at or by text at +1-416-258-8800 to make appointments or to enquire about working together.


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